Industry: Entertainment and Children Challenge Launch all aspects of marketing, advertising and PR for The JammX Kids, a "triple-threat" kid's DVD, while creating "the brand" for future releases. All of this while assisting in securing retail distribution. Solution Speaking to one target audience is challenging enough, but speaking to the three we defined for the JammX project made it the most fun we have ever had. Saying we built this brand from scratch doesn't do it justice. The Lift Network was involved in providing feedback during casting, banner creation, emails, web site design, building a commerce cart, live appearances, retail, print, radio, TV, movie screen and outside advertising, street teams, product design, merchandising and more. The Lift Network continues to strive to ensure The JammX Kids keep their groove and sales keep soaring.